Business Database

Database Products and Services

Maximize Revenue, Improve Profitability, Gain Marketshare.

The better the data, the better the results. We start with the best data repositories and apply analytical tools and segmentation strategies to define the consumers you want to reach. The Mal Dunn Associates Database and Analytics Division provides superior database and analytical methodologies providing a wealth of information that you can use to communicate with individual customers and influence their behavior. When coupled with the vast purchase and demographic data repositories of Mal Dunn Associates, you can achieve new levels of marketing profitability that remain surprisingly cost effective.

We understand the nuances of data use to help you fine tune your targeting criteria. We give you the power to use data to create targeted marketing campaigns that increase sales, response rates, retention, and ultimately, profits. By integrating the latest technology with our database marketing expertise, we can deliver results you won't find anywhere else. Whether you need to connect with prospects, identify your best customers, reactivate old customers, understand where your customers are in their purchasing cycle, or explore new cross-selling opportunities, we have the data and the know-how to help. We combine the power of data with our proprietary modeling techniques to help you improve marketing efficiency and increase market share.